Different Ways to Select Best Domain Names for Business
As an entrepreneur, you need to focus on everything – even the seemingly insignificant – that can affect your business, and domain names are one of those things. Since domain names often match your business identity, you need to make sure you make the right choice.
In this guide, we discuss the importance of domain names and how they can make or break your business.
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How Does a Domain Name Affect Your Business?
Domain names do not just address on your website but also your online identity. A good domain name has the following characteristics:
MEMORABLE: Your domain name should not be forgotten – something that sticks to the head of the audience. Experts suggest keeping your domain names shorter than 15 characters to make them easier to remember.
UNIQUE: Many domain names are remembered because they are unique. However, being different does not mean deviating from your niche. For example, Healthline.com is the domain name for a health and wellness website. Although there is an additional appendix, the domain name matches the niche. The same goes for Mayoclinic.com.
CATCHY: If the domain name is attractive, it will be easier to read and pronounce. For example, Chewy.com is the full name of a website about pets.
ORDERED:: In the mind of the individual, our brains are equipped to remember things in their proper order. You may remember ‘big black bear’ rather than ‘big black bear’. Same with domain names. A domain name, such as ‘SellYourClothes.com’ may be more appealing to visitors than ‘ClothesSellYours’ because it has been ordered. Since recall means to revisit, an ordered domain name helps bring back customers to your website.
When choosing a domain name, you should be creative while keeping the name relevant to your business. Here’s how a well-chosen domain name can make your business successful:
It adds credibility
A smart domain name adds credibility to your business. No one wants to buy from a website called ‘acd321.com’ because it looks immature and dull. On the other hand, if you have a creative and well-ordered domain name, it will make your business look credible.
Displays Business Initiative
Your domain name has the potential to represent what you offer as a business. For example, Reserve.com is the domain name of a company that helps people build credit.
Their domain name tells the visitor that they ‘deserve’ to get good credit – it’s the perfect way to attract clients with consent.
Another example in this regard is Lifelock.com. The company’s domain name is a combination of ‘life’ and ‘lock,’ which goes well with the service they provide – patent protection. Their name is appropriate, appealing, and effective.
Scosingfrog.co.uk, on the other hand, is a creative domain name, but it does not tell you anything about product services. It becomes even more absurd when you find out that a company offers digital marketing services.
Since their domain name is not at all related to their services, the company will receive a small draw online.
Remember that customers will search for your domain name in their browser to come to your website or online store. If you have an easily remembered and short domain name, people are more likely to visit and search for your business.
Conversely, if your domain name contains slang, mispronounced words, or links, you are less likely to receive return traffic.
Your domain name also affects SEO, which further determines how easy it will be for people to find it in search engines. Moz recommends using short keyboards, if possible, on your domain name.
However, you should avoid using too many keywords to make your domain name ‘keyword-targeted.
For example, Retirementhomefinder.com is the right name for your business. In the meantime, retirement-homefinder-for-seniors-arizona.com will harm your business as it lowers SEO and makes your website a victim of negative bias from search engines.
How Can You Choose a Domain Name for Your Business?
If you have trouble coming up with a business name for your business, use a domain name generator like Bagdomains to find names that are available in your niche.
Here are some things to keep in mind before making any final decisions.
Go For .Com Names
Today, there are many domain name extensions, including net, .org, and niche-related sites. Photography.
However, it is better to use .com as an extension because it is more reliable and easier to remember. Also, modern smartphone keyboards have a .com button, making it easier for users to access .com websites.
Often, it is difficult to find a domain name available in your niche that includes a keyword. But you have to be creative. For example, you can combine another name with a keyword to create a domain name.
Keep It Short and Simple
If your domain name is short, most people will remember it because it will be easier to spell and pronounce. Currently, domain names that are more than 15 characters long contain spelling of unfamiliar words that are hard to remember.
If you have two or three names in your domain name, you may want to separate them into hyphens, but it is best not to do so. Fraud makes your domain name look suspicious and makes it hard to remember.
Also, visitors may make typos when searching for hyphenated domain names. You do not want your visitor to end up on a competitive website when they want you to.
Avoid Sequential Characters
For example, if your domain name is Buychesssets.com, you are in danger of typing. Therefore, you should avoid creating domain names with the same adjacent characters.
In summary, you can’t ignore the importance of a domain name in making or breaking your business. Domain names like Amazon.com and Booker.com are now representing their businesses and are widely used in conversations as actions – we’ve all heard about ‘Google it.
Courtesy: Save Delete