Black Tiktokers Strike: Black creators at TikTok refuse to dance with new dances and call what they see as a new way to share culture in the app. Rapper Megan Thee Stallion’s latest song ‘Thot Shit’ was supposed to be a TikTok song. His previous ‘Savage’ received more than 22 million songs in the app. ‘WAP’ produced 4m and 1.5m of ‘Body’. But this time a communication strike by black creators on the video platform prevented his new soldier from leaving. Black creators have refused to write songs instead introduce digital mobility.
Reason of Black Tiktokers Strike
As of June, the hashtag BlackTikTokStrike has been viewed more than 6.5m times in the app and has already circulated on social media platforms such as Twitter. Black users use the hashtag to voice their opposition to what they call special treatment. Black creators claim that people with strong black influence use their work, reap financial and personal benefits by looking, but fail to accept or give credit to founders. “Even in the spaces, we have been able to build for ourselves, [black] people are attacking and living in these areas without respecting the architects,” Erick Louis, a black TikTok who helped organize the strike, told the Washington Post.
“This application would not have been possible without [black] people,” wrote Mr. Louis, 21, in a video shared with TikTok. The strike is about acceptance and acceptance where it belongs, he said. Black creators are not the only ones who agree. Rachel McKenzie, white, use TikTok daily and supports the strike. “Anyone who uses TikTok will tell you who the young entrepreneurs are most dancing to, if not,” he told the BBC.
“If you look at the current culture of pop and so on, it’s just another example of how black culture sells and whites are men.”
“As a white woman, I think it’s important to talk to those who continue to reduce debt or reduce issues like this,” she said.
Walking the virus on TikTok has proven to have a far-reaching effect. Some TikTok users have made millions of dollars with their videos. In addition, the songs polluted by TikTok have had a huge impact on the music industry, influencing which songs are the best and most widely distributed and making the most money for artists.
While the strike began with Megan Thee Stallion’s latest song, the problem became clear earlier.
Black Tiktokers Strike Detail:In March, program manager Jimmy Fallon invited TikTok promoter Addison Rae, a white, to his show. He performed many viral dances created by black dancers who were not mentioned or portrayed in the air.
One of the most popular dances is ‘Renegade’ – performed by Jalaiah Harmon, a 14-year-old black TikToker.
After Rae danced, she began to lean. Celebrities have done just that.
But while others became the face of the dance, Jalaiah struggled to get credit or compensation because TikTok pays for viewing.
Rae made about $ 5m (£ 3.6m) from TikTok in 2020 alone, getting views on redesigned dance videos from black artists. Although his salary is unknown, on average Jalaiah made about $ 38,000 in the same year per app.
“I was happy and frustrated because they didn’t tag me or give me credit,” he told Teen Vogue.
Since the first attack, celebrities have tried to ensure that Jalaiah is accepted by his creation. Fallon admitted his mistake, inviting Jalaiah and many other TikTok blacks to his show in April, in an attempt to give a voice to the many unknown creators of folk dances.
Jalaiah appeared on The Ellen Degeneres Show, appeared in a music video, and starred in the NBA All-Star game.
But some black TikTok creators are still fighting for the recognition and credit they feel they deserve.
TikTok has since issued a statement expressing its commitment to diversity and integration.
“Over the past year, our teams have continued to work to promote and support Black voices and causes; while promoting an inclusive environment in our field and in our work,” the organization said.
The company said it was training employees “to better understand offline content such as cultural distribution and scandal” and tried to provide users with “tools to empower our community”. The strike has not been resolved.
Proponents of the TikTok strike have said that it is not just a request.
“Celebrities like the Kardashians, among many others; have successfully used the styles and behaviors of black people who are being persecuted because of them,” Ms. McKenzie said.
“I think it depends on the negative and unpopular nature of dealing directly with systemic discrimination.”
He sees the “obvious dislike” of some TikTok activists who give credit to black creators as an example of “how many white people are sitting on the power of exploitation here.”
Proponents of her case have been working to make the actual transcript of this statement available online.
While there was no clear indication of whether the strike was a success; We started negotiations and contributed to leading dances such as ‘Hot Shit’.
“There is a lot of talks.
We have information outside of TikTok. As black people, we are used to shooting, marching, protesting, we have to shout and shout for our voices to be heard,” Mr. Louis told NBC.
“It should be a safe place but even in those areas we are forced to make a statement against it,” he said.